Landing Page or Lead Generation Page

A landing page can be defined as any web page a potential customer arrives at after expressing interest in one your upstream ads. The source of the ad can be: a search result, banner ad, paid search ad (e.g. Google AdWords), a link in an email, or a vanity URL observed in print or TV advertising.

The purpose of a landing page is to expand upon the upstream ad and convince the visitor to “convert” into becoming a customer by taking a specific action.

Landing pages enable you to produce a more focused message for your ad campaigns than your homepage can ever achieve. This translates directly into higher conversions.

  1. You can build landing pages with no HTML
  2. Achieve higher conversions
  3. Real-time marketing metrics to measure your campaign success
  4. No software to download or install
  5. Custom domain (optional) so your pages appear as if they are on your site!