Know, Like, Trust

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Know

Being known is essential to having clients. No one can call you, stop by your office or look you up online if they don’t know you. You can become known by coming up a Google search, conversation or even someone seeing your sign. If they don’t know you or of you, how can they possibly contact you or use your services?

Like

With all of the competition, it’s important for the customer to like working with you. Does your firm respond promptly to communications? Are you pleasant to talk with? Are you liked as an individual? If your company’s brand likable? If you’re not likable you’ll have a hard time winning potential customers based on first impression, which is often the only impression people have. 

Trust

Before someone hires and pays you, they must trust you. They have to believe what you say, believe you will help them and believe that you are who you say you are. If they don’t have trust they’ll go elsewhere and use a different company. What’s more, they’ll probably tell their contemporaries that they didn’t trust you or get a good feeling from talk with you.

Know, Like, Trust

Before others will like or trust, they have to know about you. Set yourself up for success by being active on Google Plus to get known, Facebook to become better liked and LinkedIn to foster trust. If you’re not known, liked and trusted you could be losing business.

FB Facebook is a great platform to show that you’re likable and well liked. Posting regularly helps your company stay at the top of potential customers and refers’ minds, while engaging others who may be less familiar with you. As a Fox News Anchor said, every day an individual or business is not active online is like a day they took off of work. This outlet is where you should post company milestones, charitable events and links to your blog. Facebook is your podium to make friends, let your brand’s personality shine and have fun!

FB Facebook is a great platform to show that you’re likable and well liked. Posting regularly helps your company stay at the top of potential customers and refers’ minds, while engaging others who may be less familiar with you. As a Fox News Anchor said, every day an individual or business is not active online is like a day they took off of work. This outlet is where you should post company milestones, charitable events and links to your blog. Facebook is your podium to make friends, let your brand’s personality shine and have fun!

LI LinkedIn is the place to be for credible businesses and individuals. By contributing to groups, posting comments and updates, and answering questions, it’s simple to demonstrate a depth of knowledge and expertise. This is the platform to establish credibility and build trust among peers, clients, referral partners and others. Developed with on the premise of professional networking, LinkedIn gives you the tools to connect with people you otherwise may not be able to access. Be sure to post both company and personal updates and make sure both pages are kept current.