John Ledford CFP


John LedfordFinancial Planner of the Year


Graduate Vestnet investment program at Harvard


Top Investment Advisor – Orlando Business Journal


John’s career in finance began at the age of 19 with a major Wall Street brokerage firm. From there, he quickly advanced to a trust officer with one of the nation’s largest trust and investment banks. In 1996, John joined Financial Advisory Service based in Winter Park, Florida. In 1998, he became president and co-principal of Conte-Ledford Financial Group (previously known as Financial Advisory Service). He held this position until July 2002, when he formed Ledford Financial.

In 2008, Ledford Financial was honored by Orlando Magazine1 as one of the “Top Financial Planning Firms” in Central Florida. Also in 2008, Boomer Market Advisor2 named John “Socially Responsible Advisor of the Year” for his work providing funds to micro banks throughout Latin American and the Caribbean, which spurred the creation of Change MicroFund. In 2009, John was a top 10 finalist for Registered Rep’s3 “Outstanding Advisor of the Year” for which he was again recognized for his work in micro-lending in emerging-market countries.

John’s registrations include FINRA Series 6, 7, 24, 63, and 65. He is a Investment Adviser Representative with Commonwealth Financial Network®, and a CERTIFIED FINANCIAL PLANNER™ practitioner. John is a member of the Financial Planning Association (FPA) and a former member of the Gulf Coast and Space Coast Estate Planning Councils.

John attended North Texas State University and is also a graduate of the University of Central Florida and the College for Financial Planning.

He currently lives in Winter Springs with his wife, Valerie, and four children. Away from the office, he enjoys diving, music, coaching, flying, and just about every sport. Additionally, he spends much of his free time supporting a variety of local charities, including Change MicroFund, of which he is a founder.


John Ledford speaks on these topics:

Personal Finance

Investing in the new economy

Tax planning for business owners and entrepreneurs

Money as a motivator

Keys to building lasting wealth

Biblical strategies of money management

Motivation and success



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Contact his publicist Bree Gotsdiner  –  Click to Email    or      Call – (407) 545-6013