Community relations fosters engagement with community members and encourages their engagement and participation.
It is essential for new and small businesses, nonprofit organizations, social enterprises and government agencies. It provides a formal line of communication with the community to share what you’re doing and why it matters to them. It shows your impact and helps you grow your network.
To reach a base of less formal constituents, social media or events may be used. This inclusive and holistic approach reaches some of the hardest to reach groups.
Often communities are thought to be bound by geographic markers, however there are numerous online communities who should be considered.
Online communities often have an organizational or leadership element and they need a consistent voice, message and brand. Without this, they are at much greater risk of going awry or dwindling away.
To grow in numbers and support, community relations is crucial to both offline and online communities.