Know Being known is essential to having clients. No one can call you, stop by your office or look you up online if they don’t know you. You can become known by coming up a Google search, conversation or even someone seeing your sign. If they don’t know you or of you, how can they […]
Are you maxing on your ad marketing efforts yet you are not seeing any results, then you need to make a change. There are various elements that go into successful ad marketing, one of these being the ad copy you produce. Here are tips for improving your ad copy. Zero in On the Benefits If […]
You can’t try too many PR ideas. You never know what will stick, and you’ll definitely never know if you don’t try. Grabbing the attention of potential customers is no easy feat, and the methods used are changing on a daily basis. As customers’ lives grow increasingly busier, and as their attention span steadily declines, […]
What is a press release? A press release is pseudo-news story, written in third person, that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product. How is a press release used? Press releases are often sent alone, by e-mail, fax or snail mail. They can also […]
Communication is crucial for organizations to thrive. If they don’t effectively communicate their message and brand, how will anyone know who they are and what they stand for? Images, words, community involvement all send a message to consumers. While reaching consumers is important, making them care about you and your organization is more important. We recently learned about Conway […]
Media coverage is as competitive as ever. To claim a stake of the coverage you might need to bring in a PR firm. It could be that you or your business has an in-house PR staff, but they are overworked. Perhaps you need a consultant to help polish your public branding and get results. Whatever […]
We are often asked “What is Media Relations?” It is tempting to confuse media relations and public relations. While both are fundamentally about relationships and valuable connections, the two have different emphases. Public relations builds a mutually beneficial relationship between organizations and the public. Media can be an important tool in implementing this […]
It takes time and effort to create an effective public relations blueprint. There are plenty of factors to consider: finding industry journalists, cultivate a social media following, create your own advertising. In a nutshell, it helps to understand the value of public relations: Credibility – Getting coverage in the news is more influential than […]
It stands to reason that if you want to hire a PR firm, it would be smart to hire a specialized firm to better accomplish specific tasks. Think again; while hiring a public relations agency is usually a great idea for your business – especially if you are launching a product or have a new […]
Accidents happen, and that’s a fact of life. A crisis is any situation that is threatening or could threaten to harm people or property, seriously interrupt businesses, damage reputations and possibly negatively impact the bottom line. Crises do not discriminate; from Apple and Microsoft, to government officials, to the small 5-person non-profit – a crisis […]