We use a technique called trendspotting. Simplified, it means that we follow the news to find trending stories and hot issues. We build on these existing stories, using them as a base, add a new twist or a different angle so that our clients are mentioned, research reporters and journalists who cover the relevant topics and craft customized pitches for each individual client.
Press Releases Don’t Work.
Public Relations has changed drastically in the last 10 years. Press releases no longer have the effect that they used to, if you do not structure your information in the right way you won’t spark the imagination of a reporter. Download our free ebook and we will show you our proven system that we use everyday to garner media coverage.
We replace the press release with our effective use of Social Media, Phone Calls and Direct Email.