Orlando Word of Mouth Marketing
Word of mouth marketing (WOMM) has the power to quickly build up or tear down the reputations of products, services and organizations. Word of mouth is often viewed as the pinnacle of marketing.
Trust lies at the core of every strong personal relationship – the same goes for relationships stakeholders have with brands. The driving force behind consumers’ desire to share positive stories about organizations is the trust they have in the products, services and people associated with those entities.
By its nature it is enigmatic and difficult to fabricate. Consumer experiences driven by basic business fundamentals such as quality, service and experience seem to fuel WOM.uickly build up or tear down the reputations of products, services and organizations.