A campaign is only effective if its strategic and focused on what matters most to the company’s direction and focus. All of the campaigns which our PR agency undertakes are targeted on where to best allocate resources, including capital and people. From utilizing traditional SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats), to analyzing other internal and external focuses, our public relations campaigns are strategic and focused.
We also analyze short term and long term goals and plans, and realize that in order to determine where it is going, the organization needs to know exactly where it stands, then determine where it wants to go and how it will get there. Our result is our strategic plan.
There are no mulligans in media.
Strategic Planning & Positioning Capabilities Include:
- Strategic Positioning Materials and Positioning Statements
- Industry Research & Analysis
- Strategic Partnerships & Co-branding Opportunities
- Spokesperson Management
- Trade & Retailer Relations
- Interview Training
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Some of our clients
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