Publicly Related’s practice areas are designed to raise our clients’ image, sales and bottom-line results. We emphasize powerful, proactive and passionate media relations efforts, and offer a comprehensive range of integrated marketing services to meet every need. Our clients look to us for results, and we deliver. Each of our practice areas is comprised of skilled Public Relations professionals who are smart, creative, and resourceful. They thrive on solving challenges and creating new strategies to help our clients succeed.
Your personal representative to the media, which is one of the most effective and efficient ways to garner media attention, endorsements and sponsorships. Having personal representation to the media is synonymous with having someone looking for media and publicity opportunities for you, while you live on your daily life.
A publicist is similar to a personal representative. The primary difference is that as your publicist, we will focus on getting you published, and arranging speaking engagements and book signings. As your publicist, we can get you featured in the media and promote your events.
Media has become split with the rise of the Blogger and Social Media. There is currently traditional media and new media, and both have to be approached with different ideas in individual ways. With traditional media (TV, Newspaper, Magazines) we build a story and “pitch” the concept of a story to the individual editors. We take the approach of breaking a leak or a secret where they will get exclusive coverage of the story first. With the Internet, it’s the first one to break a story that receives all the traffic.
The best way to get in the media is to have a third party pitch a story with a hook. We develop a hook and an enticing newsworthy story, pitch you to reporters and journalists and handle the follow-up communications. We arrange in-person, telephonic and email interviews. We keep our clients apprised of the status of their feature, and even include it in their social media, website and media kit. Our clients appear in the media weekly!
An organization needs to know exactly where it stands to determine where it wants to go and how it will get there. We analyze an organization’s current status in conjunction with their short term and long term goals and plans to develop a strong strategic plan and identify optimal media outlets.
There are no mulligans in media. When you’re on-air you have one opportunity to do well. If you don’t talk in sound bites, answer the tough questions well, redirect an interview, look in the right direction and position your hands properly, it is unlikely you will have a second chance to be interviewed on TV, the radio, a podcast or for the newspaper. We train you to ace an interview and book more for you!
Other Services Include:
- New Media and Communications Training
- Online Identity Creation
- New Media Strategy Development
- Online contests and promotions
- Social Media Audits
- Online Newsroom Development
- Content Creation
- Online Monitoring
- Media Relations
- Online Audience Identification
- Online Crisis Preparedness
- Keynote Speaker and Panelists