Orlando Website Conversion Optimization
Conversion Optimization (or Conversion Rate Optimization) is the science and art of getting a higher percentage of your web visitors to take action and becoming a lead or customer.
Science: you cannot simply “guess and hope” which changes to your web pages will achieve a higher conversion rate. Instead, WiderFunnel’s experts develop and test valid hypotheses, run controlled tests, and evaluate results to lock in the improvement.
Art: a statistician or engineer alone cannot create the visuals and messaging that engage your web visitors. WiderFunnel’s organic and structured process creatively applies learning from thousands of test results to test only the best variations on your website.