Orlando Flash Mob Marketing

A flash mob is when a large group of people assemble suddenly in a public area, simultaneously do something unusual, and then leave.  The flash mob began as more of a social experiment or form of performance art than a vehicle for marketing, but it was quickly hijacked by large corporations when they recognized its popularity.  Companies like T-Mobile and Coca-Cola have organized flash mob events, but the nature of a flash mob makes it an ideal tool for a small group that needs to promote something on a budget.