Publicize a hockey game to local professionals with a focus on attorneys, and increase attendance by 300 new fans.
Publicly Related’s Strategy
- Publicly Related started the campaign by transforming the hockey game into a VIP experience for the fans
- We developed a landing page with information about the event and an outlet to purchase tickets
- Then we identified key influencers within the target demographic and shared the event with them.
- The next step in the campaign was to reach the masses. Using new media and leveraging our relationships with industry groups, associations and educational institutions we publicized the event
- We surpassed our mark significantly; nearly 500 people attended the event, which increased revenues by over $8,200.
- The publicity increased the Solar Bears’ brand recognition and game attendance
- The Solar Bears were able to establish a relationship with each of the attendees to further their marketing efforts and maintained increased game attendance
- The attendee’s raved about the event, and said it was “exceptional” “fantastic” and “one of the best experiences ever!”