Firstlight

Challenge

Increase brand awareness for FirstLight HomeCare to increase referral and clients within territory

 

Publicly Related’s Strategy

  • Publicly Related assessed FirstLight’s territory, target demographic and public perception.
  • We started the brand awareness campaign by bolstering FirstLight’s social media presence. A strong online presence builds credibility and trust in consumers’ minds. Within the first month, we significantly increased their total likes, reach and engagement.
  • The next step in the campaign was to garner local media attention. With the high level of competition for home health care agencies, we identified a niche in the market, and targeted print and digital publications that reach the untapped demographic.
  • We highlighted FirstLight’s media appearances on their social media accounts. The additional publicity increased followers.

Results

  • The increased brand recognition increased new client calls into the FirstLight office, as well as into FirstLight’s other local offices. This spurred a partnership between franchise owners.
  • The partnership garnered media exposure, which coupled with media attention from the awareness campaign raised FirstLight to the top of consumers’ minds.
  • FirstLight’s referral network and client base has grown to include both private residents and a government contract.

First Light HomeCare Social Media